Skip to Main Content
Jason Goldberg's 48 Hour Bootcamp - Tickets on sale NOW Sign Up Here!

What to expect

Your Roadmap To Success

FloorCon is the ultimate destination to grow your revenue, increase your margins, and sell more flooring. This year's agenda features 2 of the top 10 flooring retailers, nationally recognized sales leaders and business coaches, industry leaders, and of course, Tim Tebow! Check out all 4 days of incredible content below that'll help you unlock your fullest potential.

  • Registration & Check-In
  • Amelia Foyer
  • All Day

Registration Opens

Check-in, receive your show badge and pick up your swag back (Courtesy of AHF Products)

  • Training
  • Breakout Rooms - TBD
  • 1-Hr

Manufacturer, Distributor & Technology Success Sessions

Mohawk Industries | Room: Amelia 2 & 3

  • The Retail Evolution: Mohawk Edge & Mohawk Omnify

Hallmark Floors | Room: Amelia 1

  • Ride The Hallmark & Hardwood Wave into 2024!

Louisville Tile | Room: Amelia 4

  • Navigating Tile: A Dealer's Guide To Installation, Labor Management, and Tile Trends

Concrete Finishes | Room: Ossabaw 1 & 2

MP Global | Room: Conference Room 2 & 3

  • Underlayment: The Unsung Hero

Measure Square | Room: Sapelo A & B

  • Training & Demos on Measure Square Mobile (Laser Measuring), Multifamily/Commerical (Takeoff on Blueprint, Product Creation & Estimating, & Bid Proposal), & Room Scanner (LIDAR technology!)

These sessions are sponsored by Map My Customers

Big CRMs weren’t made for outside sales teams. Outside reps don’t need lists, sequences and never-ending activity logs. They need to see and log data how they want to: on a map. Map My Customers is the only map-based CRM made for outside reps first.

  • Training
  • Breakout Rooms - TBD
  • 1-Hr

Manufacturer, Distributor & Technology Success Sessions

The Dixie Group | Room: Amelia 2 & 3

  • How To Increase Sales and Revenue Opportunites With Dixie and Digital Retailing

Raskin Industries | Room: Amelia 1

  • Make a Splash In Your Market with Raskin: Take Your Luxury Plank Game to The Next Level

Tile Redi | Room: Amelia 4

  • Guarding Against Shower Remodel Pitfalls

Ardex & Tramex | Room: Ossabaw 1 & 2

  • Successful and Profitable Flooring Installations: Moisture Control, Underlayments, and Pre-Fab Shower Systems

eTaggs | Room: Sapelo A & B

  • Digitizing Pricing at Flooring Showrooms

Decovita/IWT | Room: Conference Room 2 & 3

  • Winning Tile Market Share in 2024

These sessions are sponsored by Map My Customers

Big CRMs weren’t made for outside sales teams. Outside reps don’t need lists, sequences and never-ending activity logs. They need to see and log data how they want to: on a map. Map My Customers is the only map-based CRM made for outside reps first.

  • BREAK
  • 30-Min

BREAK

  • Training
  • Breakout Rooms - TBD
  • 1-Hr

Manufacturer, Distributor & Technology Success Sessions

Mannington | Room: Amelia 2 & 3

  • Meet Mannington

AHF Products | Room: Amelia 1

  • E-commerce Can't Touch This - Why Armstrong Is Too Legit To Quit!

Ardex & Tramex | Room: Ossabaw 1 & 2

  • Successful and Profitable Flooring Installations: Moisture Control, Underlayments and Pre-Fab Shower Systems

Retail Lead Management | Room: Amelia 4

  • Leveraging ​​​​​​​Retail Lead Management to Manage your Leads, Sales pipeline, and Increase close rates

Nourison | Room: Sapelo

  • Selling Luxury Floor Covering

These sessions are sponsored by Map My Customers

Big CRMs weren’t made for outside sales teams. Outside reps don’t need lists, sequences and never-ending activity logs. They need to see and log data how they want to: on a map. Map My Customers is the only map-based CRM made for outside reps first.

  • Trade Show
  • Magnolia Ballroom
  • 3-Hr

Trade Show

Learn, network, and enjoy an open bar with over 50+ manufacturers, distributors, installation groups, and technology partners.

Click here to see the full list of exhibitors

  • Training
  • Southwind Stage - Magnolia Hallway
  • 2-Hr

Southwind Stage (Technology Training & Demos)

  • 5:00 - 5:30 pm | Payment Processing with Patrick Ferries
  • 5:45 - 6:15 pm | Measure Square with Allen Wang & Dan Damato
  • 6:30 - 7:00 pm | Retail Lead Management (RLM) with Tyler Cobb

Thank you to our Demo & Training partner, Southwind Floors

  • Networking Party
  • Magnolia Ballroom
  • 1-Hr

Mannington VIP Party (During the Trade Show)

Hosted by Mannington: Hear from Jay Kopelson, Prizes & Raffles, Open Bar, and Carving Stations

  • Registration & Check-In
  • Amelia Foyer
  • All Day

Registration Opens

Check-in, receive your show badge and pick up your swag back (Courtesy of AHF Products)

  • General Session
  • Amelia Ballroom
  • 30-Mins

Welcome To FloorCon '23 - How Do We Grow Better? | Speaker: Todd Saunders

Join Todd Saunders, Broadlume's CEO, as he kicks off Day 2 with the answer to the most popular question asked by flooring retailers.

  • General Session
  • Amelia Ballroom
  • 30-Mins

A New Frontier: How Digital Retailing is Transforming How Retailers & Manufacturers Sell Flooring | Speaker: John Weller

Join John Weller, Broadlume's CIO, as he explores the unlimited potential that Digital Retailing offers retailers, manufacturers, and shoppers.

  • General Sessions
  • Amelia Ballroom
  • 30-Mins

How We Built The Largest LVP Brand in America, and What We’re Doing Differently This Time | Speakers: Julian, William, and Piet Dossche of IFC (International Flooring Company)

Hear from Piet Dossche, a flooring industry pioneer, who made durable floors accessible with his creation of waterproof rigid vinyl flooring. Partnering with his sons, Julian and William, the Dossche's have come together to build IFC and reimagine how quality and durable flooring can elevate the design of a home.

  • General Session
  • Amelia Ballroom
  • 1-Hr

Rebuilding My Family Business Into an Empire | Speaker: Stephanie Stuckey

Stephanie Stuckey is the CEO of Stuckey’s, the roadside oasis famous for its pecan log rolls. The company was founded by Stephanie’s grandfather, W.S. Stuckey, Sr., as a pecan stand in Eastman, GA in 1937 and grew to over 350 stores across the country. The company was sold in 1964 but is now back in family hands and making a comeback by leveraging online storytelling with content marketing, digital marketing, and e-commerce.

You'll Learn from Stephanie:

• How creating and telling your story can have a massive impact on your business

• How to navigate a family business and overcome massive challenges

• How e-commerce can create new business opportunities for your flooring store

  • BREAK
  • 15-Mins

Break

  • General Session
  • Amelia Ballroom
  • 1-Hr

Building a World Class Flooring Business | Speaker: Cordell Riley

Cordell Riley is one of the most sought-after top training professionals who has spent more than 20 years helping thousands of companies achieve outstanding success. Cordell began a career with Driven Brands (owner of Meineke and Maaco).

After overseeing training internally for Driven Brands, Cordell founded Tortal Training in 2000.  Today, Cordell spends the majority of his time helping business owners by sharing success clues he has learned over the years.

You'll Learn from Cordell:

• High-value sales and training processes and how you can bring these to your flooring business

• How having the right mindset is essential and the importance of staying positive

• Why you need to create and follow a system

• The importance of working ON the business versus working IN the business

  • General Session
  • Magnolia Ballroom
  • 15-Min

FCEF’s Twin Track Approach | Speaker: Jim Aaron

The key to any success in solving the flooring industry's installation labor crisis lies in local engagement.

The FCEF has forged a dynamic 'twin-track' approach to deliver enduring results.

  • 1st Track: Focus on how to build a foundation for long-term sustainability by introducing cutting-edge installation training in technical and community colleges nationwide.
  • 2nd Track: Address the immediate concerns by bringing the industry's most respected training organizations directly to you!

Together, FCEF is supporting dealers in hosting recruitment and installation training events right in your local markets. Now, let's turn these ideas into action! Learn how to execute both these tracks effectively from Jim Aaron, Executive Director of FCEF. Your involvement can be the catalyst for a brighter future.

Be there to make a difference!

  • Lunch
  • Magnolia Terrace and Garden
  • 1-Hr

Lunch

During Lunch, we'll host a Women of the Flooring Business Luncheon, featuring a special conversation with Stephanie Stuckey (CEO of Stuckey's)

  • Networking & Team Building Activity
  • General Session
  • 1-Hr

Preparing Your Mindset to Win: How to Prioritize Daily Activity by Determining What You Really Value | Host: Mike Claudio (WinRate Consulting)

Mike Claudio is the CEO and Top Coach at WinRate Consulting. Mike is going to lead an interactive networking and team-building session to help you establish a mindset to win and prioritize your life based on what's most important to you.

About Mike Claudio:

He's brought massive success to companies he's worked for but wants to help more business owners get out of the daily grind and develop a business that works for them instead of wearing them out. Since starting WinRate Consulting, he's helped hundreds of paying clients and thousands of business owners through his free online content on his podcast and YouTube channel.

Mike will also be hosting a FloorCon University Sessions at FloorCon '23.

  • BREAK
  • 15-Mins

BREAK

  • Education and Learning
  • Breakout Rooms
  • 45-Mins

FloorCon University - Session 1

  • Course 1 | Group 1 - Amelia 1: How I Scaled My Flooring Store from $0 - $50M in Less Than 4 Years (Brian Elias, Refloor)
  • Course 2 | Group 2 - Ossabaw: The 3 Keys To Success: Plan, People, and Persistence (Nick Bock & Erin Stutzman, Floor Source, Flooring Expo, Floors for Living, Total Flooring & Premier Flooring)
  • Course 3 | Group 3 - Amelia 4: Leveraging Showroom Design Can Improve Your Profit Margin (Neil Daley, Broadlume)
  • Course 4 | Group 4 - Amelia 2 & 3: Increase Your Topline Revenue by 3-6% (Bob Kilinski, Centricity)

Every attendee will be assigned groups during registration. Additionally, every attendee will receive the opportunity to attend every course.

  • Education and Learning
  • Breakout Rooms
  • 45-Mins

FloorCon University - Session 2

  • Course 5 | Group 1 - Amelia 1: How To Recruit and Retain Certified Installers For Your Flooring Business (CFI - Roland Thompson & NWFA - Brett Miller | Moderated by FCEF's Jim Aaron)
  • Course 6 | Group 2 - Ossabaw: The Game has Changed: The Hiring Playbook for 2024 (Susan Weller, Flooring Careers)
  • Course 7 | Group 3 - Amelia 4: Building a Winning Culture To Maximize Your Profits (Mike Claudio, WinRate Consulting)
  • Course 8 | Group 4 - Amelia 2 & 3: Increase Your Margins and Stop Wasting Money on Payment Processing (Patrick Ferries, Broadlume)

Every attendee will be assigned groups during registration. Additionally, every attendee will receive the opportunity to attend every course.

  • Education and Learning
  • Breakout Rooms
  • 45-Mins

FloorCon University - Session 3

  • Course 1 | Group 4 - Amelia 1: How I Scaled My Flooring Store from $0 - $50M in Less Than 4 Years (Brian Elias, Refloor)
  • Course 2 | Group 1 - Ossabaw: The 3 Keys To Success: Plan, People, and Persistence (Nick Bock & Erin Stutzman, Floor Source, Flooring Expo, Floors for Living, Total Flooring & Premier Flooring)
  • Course 3 | Group 2 - Amelia 4: Leveraging Showroom Design Can Improve Your Profit Margin (Neil Daley, Broadlume)
  • Course 4 | Group 3 - Amelia 2 & 3: Increase Your Topline Revenue by 3-6% (Bob Kilinski, Centricity)

Every attendee will be assigned groups during registration. Additionally, every attendee will receive the opportunity to attend every course.

  • Trade Show
  • Magnolia Ballroom
  • 3-Hr

Trade Show

Learn, network, and enjoy an open bar with over 50+ manufacturers, distributors, installation groups, and technology partners.

Click here to see the full list of exhibitors

  • Training
  • Southwind Stage - Magnolia Hallway
  • 2-Hr

Southwind Stage (Technology Training & Demos)

  • 5:00 - 5:30 pm | Retail Lead Management (RLM) with Tyler Cobb
  • 5:45 - 6:15 pm | Payment Processing with Patrick Ferries
  • 6:30 - 7:00 pm | Measure Square with Allen Wang & Dan Damato

Thank you to our Demo & Training partner, Southwind Floors

  • Networking Party
  • Trade Show
  • 1-Hr

Mannington VIP Party (During the Trade Show)

Hosted by Mannington: Hear from Jay Kopelson, Prizes & Raffles, Open Bar, and Carving Stations

  • Registration & Check-In
  • Amelia Foyer
  • All Day

Registration Opens

Check-in, receive your show badge and pick up your swag back (Courtesy of AHF Products)

  • General Session
  • Amelia Ballroom
  • 15-Mins

Day 2 Recap & Day 3 Schedule | Jeff Bieber

  • General Session
  • Amelia Ballroom
  • 1-Hr

35 Retailers in 180 Days: What We Observed On The Road and Your Blueprint For a Successful Business | Speakers: Jason Goldberg and Michel Vermette

Join Jason Goldberg (Founder & COO) and Michel Vermette (CEO) of America's Floor Source, a $200M retail powerhouse, as they detail their 180-day journey connecting with over 35 retailers.

Discover their key takeaways, what impressed them, and the challenges they witnessed retailers confront. Embrace this unparalleled opportunity to uncover strategies and insights that have driven America's Floor Source to become one of the country's preeminent and rapidly expanding retailers.

Perfectly suited for retailers intent on scaling their businesses through operational and financial best practices.

  • General Session
  • Amelia Ballroom
  • 1-Hr

How Storytelling & Technology Turned Hamilton, MO into the Quilting Capital of the World | Speaker: Al Doan

Hear how Al Doan of Missouri Star Quilt Co. turned his family-owned business into the Disneyland of Quilting and his mother into a YouTube sensation.

Read About Al's incredible journey here: Forbes Article

BREAK

  • General Session
  • Amelia Ballroom
  • 1-Hr

FLOORCON KEYNOTE: Mission Possible - Go Create a Life That Counts | Speaker: Tim Tebow

We're honored to welcome NFL Legend Tim Tebow to the FloorCon stage! Tim is a two-time national champion, Heisman Trophy winner, first-round NFL draft pick, former professional baseball player, and five-time New York Times best-selling author. He'll share his perspective on how you can find your mission, purpose, and pursue a bolder, brighter, more fulfilling life.

Thank you to Centricity, our FloorCon '23 Keynote Sponsor!

Centricity offers accidental damage protection plans to help flooring retailers acquire more customers, serve them better, and retain them longer by earning their loyalty.

  • Lunch
  • Magnolia Terrace and Garden
  • 1-Hr

Networking Lunch

The "Tim Tebow Meet & Greet" will be hosted during lunch.

We'll provide all information to the winners of this opportunity a week before the event and during show on-site registration.

  • Education and Learning
  • Breakout Rooms
  • 45-Min

FloorCon University - Session 4

  • Course 5 | Group 4 - Amelia 1: How To Recruit and Retain Certified Installers For Your Flooring Business (CFI - Roland Thompson & NWFA - Brett Miller | Moderated by FCEF's Jim Aaron)
  • Course 6 | Group 1 - Ossabaw: The Game has Changed: The Hiring Playbook for 2024 (Susan Weller, Flooring Careers)
  • Course 7 | Group 2 - Amelia 4: Building a Winning Culture To Maximize Your Profits (Sam Kaufman, WinRate Consulting)
  • Course 8 | Group 3 - Amelia 2 & 3: Increase Your Margins and Stop Wasting Money on Payment Processing (Patrick Ferries, Broadlume)

Every attendee will be assigned groups during registration. Additionally, every attendee will receive the opportunity to attend every course.

  • Education and Learning
  • Breakout Rooms
  • 45-Min

FloorCon University - Session 5

  • Course 1 | Group 3 - Amelia 1: How I Scaled My Flooring Store from $0 - $50M in Less Than 4 Years (Brian Elias, Refloor)
  • Course 2 | Group 4 - Ossabaw: The 3 Keys To Success: Plan, People, and Persistence (Nick Bock & Erin Stutzman, Floor Source, Flooring Expo, Floors for Living, Total Flooring & Premier Flooring)
  • Course 3 | Group 1 - Amelia 4: Leveraging Showroom Design Can Improve Your Profit Margin (Neil Daley, Broadlume)
  • Course 4 | Group 2 - Amelia 2 & 3: Increase Your Topline Revenue by 3-6% (Bob Kilinski, Centricity)

Every attendee will be assigned groups during registration. Additionally, every attendee will receive the opportunity to attend every course.

  • BREAK
  • 15-Min

BREAK

  • Education and Learning
  • Breakout Rooms
  • 45-Min

FloorCon University - Session 6

  • Course 5 | Group 3 - Amelia 1: How To Recruit and Retain Certified Installers For Your Flooring Business (CFI - Roland Thompson & NWFA - Brett Miller | Moderated by FCEF's Jim Aaron)
  • Course 6 | Group 4 - Ossabaw: The Game has Changed: The Hiring Playbook for 2024 (Susan Weller, Flooring Careers)
  • Course 7 | Group 1 - Amelia 4: Building a Winning Culture To Maximize Your Profits (Sam Kaufman, WinRate Consulting)
  • Course 8 | Group 2 - Amelia 2 & 3: Increase Your Margins and Stop Wasting Money on Payment Processing (Patrick Ferries, Broadlume)

Every attendee will be assigned groups during registration. Additionally, every attendee will receive the opportunity to attend every course.

  • Education and Learning
  • Breakout Rooms
  • 45-Min

FloorCon University - Session 7

  • Course 1 | Group 2 - Amelia 1: How I Scaled My Flooring Store from $0 - $50M in Less Than 4 Years (Brian Elias, Refloor)
  • Course 2 | Group 3 - Ossabaw: The 3 Keys To Success: Plan, People, and Persistence (Nick Bock & Erin Stutzman, Floor Source, Flooring Expo, Floors for Living, Total Flooring & Premier Flooring)
  • Course 3 | Group 4 - Amelia 4: Leveraging Showroom Design Can Improve Your Profit Margin (Neil Daley, Broadlume)
  • Course 4 | Group 1 - Amelia 2 & 3: Increase Your Topline Revenue by 3-6% (Bob Kilinski, Centricity)

Every attendee will be assigned groups during registration. Additionally, every attendee will receive the opportunity to attend every course.

  • Break
  • 15-Min

Break

  • Education and Learning
  • Breakout Rooms
  • 45-Min

FloorCon University - Session 8

  • Course 5 | Group 2 - Amelia 1: How To Recruit and Retain Certified Installers For Your Flooring Business (CFI - Roland Thompson & NWFA - Brett Miller | Moderated by FCEF's Jim Aaron)
  • Course 6 | Group 3 - Ossabaw: The Game has Changed: The Hiring Playbook for 2024 (Susan Weller, Flooring Careers)
  • Course 7 | Group 4 - Amelia 4: Building a Winning Culture To Maximize Your Profits (Mike Claudio, WinRate Consulting)
  • Course 8 | Group 1 - Amelia 2 & 3: Increase Your Margins and Stop Wasting Money on Payment Processing (Patrick Ferries, Broadlume)

Every attendee will be assigned groups during registration. Additionally, every attendee will receive the opportunity to attend every course.

  • Off-Time
  • Your Hotel Room
  • 1.45-Hr

Rest, Shower, Change & Get Ready To Party

  • Party
  • Amelia Ballroom
  • 3-Hr

End of Show Party!

Join us for FloorCon '23 Closing Remarks, Prizes and Giveaway Raffle, and Live Band

End of Show Party Sponsored By Southwind

End of Show Raffle Sponsored By NC Carpet Binding

  • Golf
  • Oak Marsh
  • 4.5-Hr

Charity Golf Tournament

Join us for our 2nd Annual Charity Golf Tournament benefitting the JDRF. Participate in fun challenges for prizes (to be announced shortly)

Register for the event HERE

  • Golf
  • Oak Marsh Club House
  • 1.5-Hr

19th Hole - End of Tournament BBQ