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Our Best Content To Grow Your Flooring Business Watch Every Presentation From FloorCon '23!

What to expect

A golden opportunity to grow personally and professionally

Join us for an incredible 4 days of hands-on education, immersive networking, and one-of-a-kind trade show experience including our charity golf tournament, "Floors and Fores", benefitting the JDRF (Juvenile Diabetes Foundation).

Why Attend?

This event is designed specifically for flooring retailers and offers unparalleled opportunities to unleash your partnerships, hone your software and business skills, and make life-changing connections through networking.

At FloorCon, you'll have one-on-one time with manufacturers, giving you the chance to build stronger relationships and gain valuable insights into the latest trends and innovations in the industry. You'll also have the opportunity to engage in hands-on training sessions, where you'll learn how to use cutting-edge software and sharpen your business skills.

But FloorCon is more than just a chance to improve your technical and business skills. It's also an opportunity to network with some of the brightest minds in and out of the flooring industry. Last year, we had Andrew Yang, Jason Goldberg, Michel Vermette, Brian Elias, Nick Bock, and many other thought leaders and innovators who shared their expertise and inspired us all to think bigger and bolder.

This year's FloorCon promises to be even more impactful and inspiring than ever before. With a lineup of top-notch speakers and trainers, interactive sessions, and networking opportunities, you simply can't afford to miss out.

2023 Agenda Coming Soon

In the meantime, revisit last year's jam-packed agenda for an idea of what's to come this year.


 10:00 AM | Registration Open

1:00 - 2:00 PM | Session 1 Product Strategies and Installation Excellence: Hands-on with Your Suppliers

Meet with the companies who are leading flooring design, product innovation, and installation excellence.

  • Tucson A | No Session
  • Tucson B | No Session
  • Tucson C | Revolution Mills
  • Tucson D | Nourison
  • Tucson E | Measure Square

1-hr session with each supplier

 2:00 - 3:00 PM | Session 2 Product Strategies and Installation Excellence: Hands-on with Your Suppliers

Meet with the companies who are leading flooring design, product innovation, and installation excellence.

  • Tucson A | Ardex Americas
  • Tucson B | Stairtek
  • Tucson C | Bella Flooring Group
  • Tucson D | HF Design
  • Tucson E | Measure Square

1-hr session with each supplier

3:00 - 4:00 PM | Session 3 Product Strategies and Installation Excellence: Hands-on with Your Suppliers

Meet with the companies who are leading flooring design, product innovation, and installation excellence.

  • Tucson A | AHF Products
  • Tucson B | Bona
  • Tucson C | Hallmark
  • Tucson D | The Dixie Group
  • Tucson E | Measure Square

1-hr session with each supplier

4:00 - 4:30 PM | Welcome Reception

Join us to kick off FloorCon 2022.

4:30 - 7:30 PM | Tradeshow Kick-Off, Happy Hour & Appetizers

7:30 PM | End of Tradeshow

Enjoy dinner and we'll see you tomorrow!

7:45 - 9:30 PM | FloorCon After-Dark (VIP Reception)

  • 7:45 - 8:15 PM | FlooringStores United Awards (Arizona Ballroom | FSU Exclusive)
    • We'll move to the Ania Terrace & Lawn following the awards ceremony
  • 7:45 - 9:30 PM | Flooring Software Owner's Meeting (Ania Terrace & Lawn | RollMaster/ERP User Exclusive)


7:30 -8:30 AM | Registration Open & Breakfast Bites

8:30 - 9:20 AM | Take The Power Back: The Path For Flooring Retailers To Become the Disruptor

Speaker: Todd Saunders, CEO (Broadlume)

9:20 - 9:30 AM | Juvenile Diabetes Research Foundation (JDRF) Overview

Speaker: Tara Ploeger

9:30 - 10:20 AM | What Every Retailer Can Learn From Michel Vermette's time as CEO of Armstrong Flooring

Speaker: Michel Vermette

10:20 - 10:30 AM | Legacy Driven, Innovation Focused: The Future of Armstrong

Speaker: Steve Staikos, General Sales Manager - National Strategic Accounts (AHF)

10:30 - 10:45 AM | Break

10:45 - 11:45 AM | Putting Their Money Where Their Mouth Is: Meet The Executives Who Are Going All In On Independent Retailers

A Panel Discussion With Flooring Industry Executives:

  • Speaker 1: Ray Mancini, Board of Directors, Chairman (JJ Haines)
  • Speaker 2: T.M. Nuckols, President (The Dixie Group)
  • Speaker 3: Chad Stark, CEO (Stark Carpet)
  • Speaker 4: Scott Humphrey, CEO (WFCA)
  • Speaker 5: Matt Saltzman, CEO (Louisville Tile)

11:45 - 12:45 PM | Changing The Game: Radically Simplifying Your Business To Scale

How I Did It: A Panel Discussion With Retailers Who've Scaled At All Revenue Levels
Speaker: Brian Elias
With a panel discussion with retailers at all revenue levels:

  • $1-10M | Buddy Mitchell (Simply Floors)
  • $11-30M | Brian Elias (Refloor)
  • $31 - 190M | Jason Goldberg (America's Floor Source)

12:45 - 1:45 PM | Lunch Break

Optional Lunch & Learn: A training & deep-dive into our Flooring Software (RollMaster)

1:45 - 2:30 PM | Built To Sell: The 5 Simple Steps To Selling Your Business Now...Or In The Next 10 Years

Speaker: Nick Bock (31st Street Capital)

2:30 - 3:30 PM | Your Unfair Advantage: Beat The Box Stores & Crush Your Competition


  • Todd Saunders, CEO (Broadlume)
  • Neil Daley, VP of Merchandising (Broadlume)

3:30 - 7 PM | Trade Show, Onboarding, and Training Opportunities

Featuring appointments, small-bites & open bar


7:30 -8:45 AM | Breakfast Bites

8:45 - 9:00 AM | Day 2 Recap

Jeffrey Bieber, VP of Marketing (Broadlume)

9-10 AM | Don't Get Commoditized: Leveraging Technology To Your Advantage

No Politics Will Be Discussed

Keynote Speaker: Andrew Yang

10 - 10:45 AM | From West Point to the NFL: Make Hard Decisions To Reach Your Full Potential Speaker: Caleb Campbell

Speaker: Caleb Campbell

Join USA Army Lieutenant, West Point & NFL alum Caleb Campbell as he teaches his proven, step-by-step process to change your approach and mindset to be the best leader for your team, and your business

Click Here To Learn About Caleb Campbell

11:30-11:45 AM | Break

11:45-12:30 PM | How Lead Management Took Our Business From $1 to $10M

How To Run The Most Efficient Flooring Store: Process, Procedures & Doing The Work

Speaker: Karyn Mitchell, COO & Integrator (Simply Floors)

12:30-1:15 PM | Lunch Break

Optional Lunch & Learn. A training & deep-dive into our CRM (Retail Lead Management) located in the Arizona Ballroom!

1:15-2:00 PM | State of the Industry and the Retailer Revolution

A live recording of the Flooring POD: Unfiltered w/ a Shocking Surprise Announcement

  • The Preacher aka John Weller (CIO at Broadlume)
  • The Dealer aka Jason Goldberg (Owner of America's Floor Source)
  • The Outsider aka Todd Saunders (CEO at Broadlume)

2:00 - 2:45 PM | It Doesn't Have To Suck: How To Reinvent, Revitalize & Revolutionize Your Retail Flooring Business

Finding New Paths To Grow Your Business

  • Deby Winter (Carpet & Tile Warehouse) | The Switch to Material Only (Cash & Carry)
  • Theril Williams (Floors To Go Texas) | Rebuilding Your Business at Any Age
  • Dean Howell (Moda Floors & Interiors) | Make Your Showroom & Story Standout

2:45 - 3:30 PM | The Flooring Influencers Who Are Dominating Social Media: The Basics To Building Your Brand


  • Brek Goin (CEO & Founder of Hammr, 238k followers & host of BredToBuild podcast)
  • Schannon Violet (aka ThatTileChick - a flooring industry influencer and installer with 500k followers)
  • Shannon Vogel (Retailer Brand Builder)
  • Jerry Levinson (Flooring Industry Influencer/Community Thought Leader)
  • Sam Kaufman (Flooring Retailer & Forbes Business Council)

3:30-3:45 PM | Break

3:45-4:10 PM | Hiring and Building a Company Culture in a Challenging Economy

A panel discussion with 2 important organizations that are driving the industry forward

  • Rachel Berlin (Precision Floors) | Women Of The Flooring Business
  • Susan Weller (Flooring Careers) | Building Hiring Practices & Store Culture

4:10-4:30 PM | Closing Remarks

4:30-6:30 PM | Networking, Onboarding, and Hands-On Training Opportunities

Featuring appointments, small-bites & open bar

5:00-5:45 PM | Women Of The Flooring Business Networking Event

Join the Women Of The Flooring Business team in Tucson Salons C-D for champagne, wine, and charcuterie.

7:00-10 PM | End of Show Party

Dress to impress! Join us as we close out FloorCon 2022 in style with an indoor party in the desert. Attendees can expect a plated dinner, a live band, and a few special surprises.


Charity Golf Tournament

Fores, not floors! Join Broadlumes first ever Charity Golf Tournament on the same course where Phil Mickelson made history and won the PGA Tucson Open. Enjoy 18 holes of fun and friends on this gorgeous golf course designed by the legendary Arnold Palmer.
An additional fee will apply.