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Broadlume Unveils Digital Retailing: A New Seamless Shopping Experience

Digital Retailing is changing how retailers and manufacturers work together to sell floor covering.

By Jeffrey Bieber Oct 24, 2023

New York, October 24th, 2023 - Broadlume, a leader in flooring technology, is thrilled to announce the groundbreaking launch of their Digital Retailing program. This new program bridges the technological gap between manufacturers and retailers, improving how they work together to sell flooring.

Digital Retailing is technology that enables shoppers to complete most of the transaction online and finalize it in a showroom.

The flooring industry has fallen behind similar industries due to a lack of technology and alignment between manufacturers and retailers. Digital Retailing provides the solution by offering customers a shopping experience where they can easily discover products, seamlessly communicate with a store, and navigate the buying process without friction.

This new floor buying experience provides significant benefits for both manufacturers and retailers.

Manufacturers who participate in Broadlume’s Digital Retailing program see a significant increase in their brand awareness, product sampling, and customer engagement.

For retailers, Digital Retailing has the potential to fundamentally change how they run their businesses. By allowing customers to learn about products online, visualize them in their homes, and order product samples directly to their doorstep, retailers will achieve higher close rates and an increase in sales as they engage with knowledgeable, ready-to-buy shoppers.

With Digital Retailing, informed shoppers are 5.4x more likely to submit a lead online. Thousands of Broadlume retailers who’ve received early access to the Digital Retailing program are already reaping the rewards.

“Customers like to shop in their underwear or on weekends, and we’ve seen leads come in at 7 or 8 o’clock at night,” said Josh Crossgrove, Head of Sales at Simplified Flooring.

“One of those leads came through our website, used our Digital Retailing tools, and it resulted in a $24,000 sale. She came into the store just one time.”

Every customer interaction will live inside Broadlume’s DealerHQ. Retailers can easily view the most visualized products, track the delivery of sample orders, and view every essential data point within the shopping journey. The Digital Retailing program allows retailers to exponentially improve how they operate their stores.

For the industry, this announcement arrives at a crucial moment, given the challenging economic outlook, rising customer expectations, and the need for retailers to achieve more with limited resources; maximizing every new sales opportunity is essential.

“Digital Retailing isn’t just the technology that Broadlume provides to retailers,” said Todd Saunders, CEO of Broadlume.

“It’s the shopping experience as a result of these incredibly rich integrations between a retailer’s business and the manufacturer’s products. The manufacturers we’ve partnered with to launch Digital Retailing represents an unprecedented investment towards helping independent retailers transform the customer experience and a better way to operate and scale their businesses.”

As of today, Mohawk, Belknap-Haines, Liberty Home, Chesapeake Flooring, The Dixie Group, Masland, TRUCOR, DH Floors, Fabrica, Hallmark Floors, STARK, Prestige Mills, and Raskin Industries have committed to providing Digital Retailing to their aligned retailers, with more manufacturers to be announced shortly.

For more information about Broadlume’s Digital Retailing platform and how retailers can benefit, join Broadlume’s special webinar on Wednesday, October 25th at 1 pm (ET).

About Broadlume Inc.: Broadlume Inc. is a technology company based in Sarasota, Florida. Founded in 2015 by two ex-Googlers, Todd Saunders and Dan Pratt, Broadlume provides an All-In-One platform for flooring retailers consisting of websites, advertising services, product visualization, business management software, payment processing, and a Retail Selling System for over 3,000 flooring retailers and 300 manufacturers. Broadlume has consistently been voted Best of Technology in the flooring industry and was featured as Inc Magazine’s 5000 Fast Growing Companies in 2020.

Media Contact:
Jeffrey Bieber
VP of Marketing
Broadlume Inc.
(888) 348-3500

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