Having a strong online presence is essential to attract new customers and grow your business. And one of the most effective ways to improve your online visibility is through flooring SEO, also known as Search Engine Optimization. By implementing a few simple strategies, you can increase your flooring company's website visibility on search engines and attract more potential customers to your business.

So let’s dive into the 5 most impactful SEO tips for flooring.

What Is SEO and Why Is It Important?

SEO is the process of optimizing a website to improve its visibility in search engine results pages like Google or Bing for relevant search queries. 

In simpler terms, it's a set of tactics used to make your website appear as high as possible in search engine results, with the aim of generating more traffic and leads for your business.

For example, if I’m a potential customer in your area and I do a Google search for “flooring store near me”, you would want Google to rank your website high on the page to capture my interest. 

How you get Google to do that? It's through developing a great flooring SEO strategy.

SEO involves a variety of on-page and off-page optimization techniques, such as creating high-quality content, optimizing meta tags and headers, building high-quality backlinks, and optimizing site speed and user experience. 

Tip #1 - Optimize Your Website for Local Search

This one should be a no-brainer, but we’re often shocked by how many companies miss this step when building a flooring SEO strategy.

Including your business's name, address, and phone number on your website's homepage and contact pages will have a drastic impact on your search rankings.

Adding this information to your website will help search engines associate your business with a specific geographic location and can help improve your local search results. It’s what will cause your website to show up when a potential customer in your area searches “flooring store near me".

This is one of the first things we do when building Broadlume websites for our retailer customers. 

Tip #2 - Leverage Online Reviews 

Encourage your customers to leave reviews on platforms like Google My Business, Facebook, Yelp, and Angi (formerly Angie's List). 

Online reviews not only help build trust with potential customers, but they also have a positive impact on your flooring store's SEO. Search engines look at these reviews as a clue on how legitimate your business is, and it plays a part in them wanting to put your site on top of the rankings versus another site. Make sure you also list these reviews on your website.

Tip #3 - Create a Product Catalog

Ok, this tip may be the most challenging tip on our list. But we promise this is the most important thing to do when building a flooring SEO strategy.

A flooring product catalog on your website provides you with a rich catalog of information, keywords, pictures and data. This provides a great experience to the consumer looking to buy flooring, but it also creates a lot content that is added to your website. Think about it this way. If you sell hardwood and have 500 individual SKUs in your hardwood product catalog, you’re giving Google’s algorithm 500 unique opportunities to crawl your content, index your content, and use it for future hardwood-related Google searches. You now have 500 chances to show up for that product search, rather than no chances.

If you’re a Broadlume website customer, this will look pretty familiar to you. All of our websites have a full catalog built into it to make sure we are optimizing for best practices around SEO for flooring companies.

Tip #4 - Keep Your Content Fresh and Up To Date

Creating high-quality content that is relevant to your target audience is essential for flooring SEO, but keeping it up to date, is critical. Search engines constantly crawl websites across the internet and if you are not updating your content, the search engine will consider it stale and not updated and potentially not accurate. You want to show Google and other search engines that you are constantly providing the most up to date information and staying on top of any changes that are happening in your business or with your products.  

We would recommend updating your blog posts every year including the meta tags and descriptions. After doing this, make sure to resubmit your website and blog posts for the search engine to re-index the new content. If you do not know how to do this, reach out to your website company and they can do it for you.

Tip #5 - Track Your Performance

What's a good flooring SEO strategy without performance and analytics tracking? There are so many different levers and strategies to improve performance, and if you are constantly tweaking your strategy, you need to make sure you have a way to track the impact of your changes. To track your performance accurately, we recommend having a robust Google Analytics setup or having your digital marketing agency set that up for you.

Another way to track performance is through a lead management or CRM software. These tools will let you track your flooring SEO searches, and tie them back to actual revenue for your business. You want to make sure that every dollar you spend on SEO for your flooring company, that you can track ROI. Some strategies might create traffic but no leads, whereas other strategies might create traffic, leads, and high margin hardwood sales. The difference here can be massive and you want to make sure you can track this all the way from search online to sale in your store.

Final Thoughts

SEO for flooring retailers can be extremely complicated, but as long as you have a good website, it should be a little bit easier. There are many different consultants, agencies and gurus out there that want to sell flooring retailer SEO strategies and packages, but the truth is, most of them don't know the industry at all. To really excel that flooring SEO, you need to work with a company that understand all the different acronyms, understands what consumers are searching, and also highly trained in different SEO strategies.

If you’re curious about how Broadlume can help you improve your flooring store's SEO, we’d love to talk! Shoot me an email → dan.pratt@broadlume.com