Get To Know The New Raskin Industries
Raskin Industries is turning heads with a sleek new brand identity, a fourth-gen leader at the helm, and their game-changing ICON line.
Raskin Industries: A Family Legacy with a Modern Edge
Walking the Surfaces show floor, you can almost immediately identify the manufacturers and brands that “get it” and those who don’t. That’s why this year, we were absolutely “floored” by the new-look Raskin Industries.
Their displays and booth stood out with a fresh look and sophisticated aesthetic that signaled this is a new chapter for this well-established manufacturer.
John Weller (Chief Innovation Officer) sat down with Gabrielle Raskin, Director of Business Development and a fourth-generation family member, to discuss the idea behind the brand’s transformation.
"We really wanted to promote our high-end, exclusive opportunities and I'm really proud of it. We've been getting awesome feedback from retailers so far.
And it's no surprise. This "grown-up" version of the brand reflects a focus on clean visuals with an uncluttered display that allows Raskin's flooring products to take center stage. Gabrielle emphasized the importance of listening to customer feedback, leading to a refined black and white design that stands out in the often "noisy" showroom environment.
With a beautiful refreshed brand, Raskin Industries is ready to prove they have the sizzle and the steak. Gabrielle highlighted the excitement surrounding their ICON product line that's already making waves in the market. With its stunning visuals and impressive durability, ICON exemplifies Raskin's commitment to quality and innovation, all while honoring the company's rich family legacy in the flooring industry.
Generations in the Business: Building on a Strong Foundation
While Raskin Industries bring this new look to market, they have something that other brands can’t match - legacy. You see, Raskin isn’t just another flooring brand—it’s a story four generations in the making. It all began in Harlem, New York with Morris Raskin to Michael Raskin is carrying the legacy forward with a fresh take on design, sustainability, and innovation.
Raskin has long recognized the importance of production diversification. In 2016, we proactively introduced a collection that is manufactured in the United States, strategically positioning the company to benefit from tariff-free advantages in today’s global trade environment. They’ve even picked up ADEX design awards, proving they’re just as focused on looks as they are on performance. Continuing this generational dedication, Gabrielle Raskin's involvement marks the fourth generation of Raskins in the flooring industry. She’s bringing a fresh perspective and new leadership, showcasing the same quality products with a beautifully updated brand.
Be ICON(ic): Setting a New Standard
Raskin's latest innovation, ICON, is setting a new standard for resilient flooring. Designed for inspired, larger spaces, ICON boasts impressive 9.5 x 72 inch planks, sophisticated visuals reflecting current wood trends, and a revolutionary liteback technology for easier installation and enhanced acoustics.
Raskin emphasizes that ICON's superior quality and features truly make it an "Icon" in the flooring industry. This product, as highlighted by Gabrielle, encapsulates the brand's commitment to pushing boundaries while maintaining the quality they are known for. It's this level of excellence that has garnered their attention beyond the flooring industry.
As Seen on TV: Raskin's Star Quality
Do these products look familiar to you? Well, that’s no surprise. Raskin’s floors have been highlighted on Extreme Home Makeover, a popular home renovation show on ABC, as well as, a few other TV shows.
This visibility on popular television programs not only confirms that designers and homeowners love the product, but its become a helpful selling tool for retailers who carry their products.. Just like the brand's new booth design, Raskin flooring is designed to stand out, whether in a showroom, living room, or TV screen.
Commitment to Supporting Flooring Retailers
Raskin Industries isn’t just focused on the looks and generating awareness for their brand. They’re investing in tools and technologies to help their retailers grow, succeed, and make more money. That’s why they’re a part of our Digital Retailing program. If you're not already working with Raskin for their sample ordering or visualization program, we highly encourage you to reach out and learn more about how they can enhance your online flooring sales. Their dedication to quality and forward-thinking approach makes them a valuable asset to any retailer.