It’s official — the retailers have spoken, and Broadlume’s Product Catalog has taken the top spot in our Technology Bracket Challenge! After a series of intense head-to-heads, the Product Catalog came out on top, showing off the value it brings to flooring retailers around the world.

Let’s break down its winning path to glory. 🏆

Sweet 16: Payment Processing vs. Product Catalog

A strong opening match. Payment Processing brought speed and simplicity to the table — no doubt, it’s a heavy-hitter when it comes to closing deals and keeping cash flow smooth. But when it came to showcasing thousands of flooring options online and making it easy for customers to browse and fall in love? Product Catalog was the crowd favorite.

Winner: Product Catalog

Elite 8: Ratings & Reviews vs. Product Catalog

This was a close one. Ratings & Reviews had the social proof to back it up — we all know shoppers love seeing 5 stars. But Product Catalog showed up with an immersive visual experience, detailed specs, and seamless filtering. It’s not just about what people say about products — it’s about how easy it is to find the right one in the first place.

Winner: Product Catalog

Final Four: Product Catalog vs. Digital Advertising

Big showdown here. Digital Advertising is the engine that drives traffic — that’s not up for debate. But when those clicks land on your site, Product Catalog is what keeps them there. It turns window shoppers into buyers. And in this round, that conversion power carried Product Catalog into the finals.

Winner: Product Catalog

Championship Match: Lead Management / RLM vs. Product Catalog

This was it. Two power players, both essential to running a strong flooring business. Retail Lead Management handles follow-ups, pipelines, and tasks like a pro — but Product Catalog is the MVP of the digital showroom. It’s the first impression, the 24/7 salesperson, the always-on tool that brings your showroom to life online.

In the end, Product Catalog proved that when it comes to connecting customers with products they love, it’s unmatched.

Winner (and Bracket Champion): Product Catalog 🎉

Why Product Catalog Deserves the Win

Let’s be real — all of these technologies are part of a winning team. But the Product Catalog continues to stand out because it’s doing something few others can:

✅ Gives customers an intuitive, visual way to explore your full inventory

✅ Makes your website feel like your showroom — only better 

✅ Helps close the gap between browsing and buying

✅ Makes it easy to manage and update products in one place

In short, it doesn’t just look good — it works hard behind the scenes too.

If you're not already using it, now's a great time to check it out:
👉 Learn more about Broadlume's Product Catalog

One last shoutout to all the tech contenders — you're all part of the dream team. But this time around, the trophy goes to Product Catalog. 🏅

See you next year!