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(RECAP) Mastering SEO: 5 Tips to Drive More Local Traffic to Your Website

SEO is an essential tactic to drive qualified leads to your website. Take these 5 simple steps to get your flooring business in front of shoppers.

By Jeffrey Bieber Feb 9, 2024

When it comes to driving qualified, high-traffic to your website, SEO is a game-changer. It propels your store to the top of online searches, making it easy for potential customers to find what they're looking for. With the right strategies, tactics, and keywords, SEO places your business in front of customers searching for flooring, boosting the chances of turning visitors into actual customers.

Search Engine Optimization (SEO) is the process of improving your website to increase its visibility on search engines like Google and Microsoft.

For local stores, it ensures visibility within your local market, while the credibility gained through SEO builds trust and credibility with online shoppers. In the competitive market, SEO is the practical tool that gives your flooring business an edge over the competition and can help your business decrease costs and increase leads and sales.

SEO Tells Shoppers What You Offer

The SEO on your website communicates to search engines what type of products, services, and information your business offers, like:

  • Products you sell (e.g. oak hardwood flooring)
  • Brands you carry (e.g. Mannington Adura Max luxury vinyl floors )
  • Services you provide (e.g. flooring installation near me)
  • Information on topics relevant to your business (e.g. best floors for dog owners)

With over 53% of website traffic coming from organic search, which means it’s not paid or advertising, it is essential to focus on your business’s SEO and continuously optimize it to maximize your traffic amongst qualified flooring shoppers.

SEO Never Stops

There is no finish line for SEO when it comes to updates and optimizations. Since SEO is a reflection of your business and what you offer, optimizations are key. When you add new services, add/drop manufacturers, or blog about flooring educational topics, it's important to ensure you’re optimizing your SEO at the same time.

Additionally, search engines like Google change their algorithms frequently, so the keywords that worked for you in the past, might not perform as well in the future.

For large flooring stores, the best-case scenario is to have an SEO expert or specialist on your staff. 

If that’s not an option, Broadlume has a team of SEO experts ready to help you navigate this complex tactic.

5 Key Areas To Optimize

Optimization is one of the most overused terms in technology and digital marketing as it can be quite broad and encompass many different things. 

When it comes to optimizing your flooring store’s SEO, here are the 5 key areas of optimization for SEO:

  • On-Page Optimizations - 
    • Adding, Changing, and Removing Keywords
    • Publishing Quality Content
    • Updating Meta-Tags
  • Technical SEO -
    • Website Structure
    • Device Optimization (desktop, tablet & mobile devices)
    • Page Speed
  • Off-Page Optimizations - 
    • Backlinks
    • Social Signals
  • Localize SEO - 
    • Local Citations
    • Google My Business
  • User Experience (UX) - 
    • Website Navigation
    • Engaging Multimedia 

While there are many other ways to improve your flooring store’s SEO, focusing on these 5 important areas will help drive more qualified flooring shoppers to your website.

5 Tips To Drive More Local Traffic To Your Website

As you’re beginning to see, there’s a lot that goes into SEO and we’re just scratching the surface. So instead of trying to swallow the entire SEO ocean of information, here are our 5 tips to help you drive more traffic to your website and improve your SEO (hint: there’s a lot of information that goes into each of these tips - watch the video above for the full breakdown) 

  • Tip #1: Optimize Your Google Business Profile & Other Store Listings
  • Tip #2: Generate, Manage, and Respond To Your Online Reviews
  • Tip #3: Refine and Manage Your Online Product Catalog
  • Tip #4: Create Locally Relevant Content
  • Tip #5: Optimize For Mobile Searches

If your flooring store can follow these 5 tips to improve your SEO, you’ll be on your way to finding and driving high-quality flooring shoppers to your website.

How Can I Tell If I Have Good SEO?

Tools like Google Analytics or AHRefs are excellent tools that can provide you with clear reporting on your SEO performance, but they can be difficult to set up, navigate, and analyze. This is another reason why it's important to have someone at your store who understands SEO or partner with a professional who can make this easy to understand.

If neither of these options works for you, ex-googler and Broadlume’s co-founder & CRO, Dan Pratt, is offering a free SEO audit to a limited number of retailers each week.

If you’re interested, you can e-mail him at with the subject line “Free SEO Audit” or sign up for a free demo of our website platform.

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