From Clicks to Close: How DeSoto Ignited Sales with Broadlume
DeSoto Floor Covering & Interiors had a problem.
Too many customers were walking through the door without a clue what they wanted—confused, overwhelmed, and eating up valuable time from the sales team.
It was frustrating, inefficient, and ultimately costing them sales.
So, they made a strategic decision: invest in a website that could educate shoppers before they ever stepped foot in the store.
That move—partnering with Broadlume—transformed everything.
A new wave of knowledgeable shoppers
Since switching to a Broadlume website, DeSoto saw a massive shift in the types of conversations they were having with shoppers. Now, they are coming in knowing the exact product they wanted.
“We’ve had customers drive in from out of state who already knew what they wanted,” says Chris Churchill, owner of DeSoto.
That kind of decisiveness doesn’t just happen on its own - it’s the result of a website that empowers shoppers all before ever stepping foot in the store.
“They used our visualization tools, ordered samples online, and came in just to confirm everything looked good in person.”
Imagine that: no long sales pitch, no confusion—just customers confidently walking through the door, pre-sold and ready to purchase.
Investing in their website was easy and delivered an experience that makes shoppers more knowledgeable and ultimately makes the sales process smoother.
But today, working with a technology company doesn’t always mean a great experience.
And while the tools delivered results, what truly stood out was the level of support that came with them.
The CEO on speed dial?!
It wasn’t just the new website or the product catalog that won Chris Churchill over. It was the partnership with Broadlume.
"They're always there for us," Chris explains. "Todd gives out his cell phone number—that's crazy! If we have an issue, it's handled fast. We even have social media groups where someone will jump in immediately when a question is posted. You really couldn't ask for better service."
To Chris, Broadlume isn’t a technology company—it’s a team that understands flooring retail inside and out.
“They know the challenges we face. They’ve built tools that actually make life easier. They care about our success.”
The website was great. But the support was even better.
But what DeSoto really needed was a way to stand out from the competition and the big box stores—and that’s exactly what Broadlume delivered.
Getting out of the mud
Before Broadlume, DeSoto Floor Covering & Interiors was like many local flooring stores—trying to keep up with big-box competitors and trying to stand out.
Now? They’ve carved out their lane.
“If you’re still fighting to be found online or to compete with massive chains, you need to take a hard look at Broadlume,” says Chris. “They get you out of the mud so you can actually focus on what you do best—helping customers.”
DeSoto’s story is proof: when you combine a cutting-edge website, reliable support, and digital retailing tools, sales will follow.
👉 Click here to schedule a free demo and see how we can help turn website clicks into closes.