Graham's Flooring & Design: Igniting Growth with a Powerful Digital Presence

A Bold New Beginning 

When Andrea O'Connell and her husband purchased Graham's Flooring & Design a decade ago, they were new to the industry. "We actually didn't know anything about flooring beforehand," she said. Over time, they built a successful business focused on a shop-from-home model, relying on their salespeople's expertise. While they had an existing website, it was not effectively attracting new customers through organic search. Andrea was initially hesitant to switch providers, even after attending a couple of Broadlume events, because she really liked her existing website. The key to her decision was discovering that a Broadlume website could be customized to match her existing brand's aesthetic. 

The Secret to a Seamless Solution 

After making the switch about a year and a half ago, Graham's Flooring & Design experienced immediate improvements. They optimized the website's design and began leveraging Broadlume's suite of integrated tools, including a visualizer and a product catalog. The real game changer, however, was the platform's backend functionality. The team now has a centralized system to manage incoming leads and easily request customer reviews, streamlining their operations. "It makes it all very simple and all in one place," Andrea noted. 

The Lead-Generation Avalanche 

By combining Broadlume's SEO with targeted Google Ads, Graham's Flooring & Design saw a significant return on their investment.  

"We've seen a pretty dramatic increase this year in our new lead business," Andrea said.  

The company also uses Broadlume's automated email campaigns to nurture new leads and follow up with customers after a sale, adding a personal touch that enhances the customer experience. "We really like having that extra touch with customers or potential customers," she explained. 

Andrea also appreciates Broadlume's forward-thinking approach and commitment to the industry, citing the value of events like FloorCon.  

"It's not just about the technology, but it's about helping flooring dealers, work in the environment that we are in right now with so much competition."

This partnership, especially with the recent integration of RFMS under the Cyncly umbrella, positions Graham's Flooring & Tile for even greater future success. 

The Road Ahead 

With a great website that is "working well for us in terms of bringing in new customers," Graham's Flooring & Design is excited about its future. The company plans to continue its growth trajectory, aiming to expand its service area and eventually rely primarily on repeat and referral business. "We would love to get to a point where all we have to do is get repeat and referral business," Andrea shared. With a strong digital foundation and a clear vision for the future, Graham's Flooring & Design is excited to continue its decade of success.

Click here to see how we can help you ignite growth like Graham's.