Sherlock’s Carpet & Tile Solves The Digital Experience

Partners in crime from day one 

The partnership between Sherlock’s and Broadlume started years ago, back when the company was still known as FloorForce. Even then, Sherlock’s had a hunch: the future of flooring wouldn’t be confined to the showroom—it would start online.

So they followed the evidence. Sherlock’s didn’t just adopt digital retailing tools—they made them part of how they do business every day. That early commitment to the digital space? It’s still paying off.

“We’ve been with Broadlume from the start,” Marie Sherlock shared. “They’ve grown, and we’ve grown right alongside them.”

That trust laid the foundation for a bigger discovery: rethinking how today’s flooring customers search, compare, and decide.

Uncovering how customers make decisions

For many homeowners, shopping for new flooring feels like a mystery. Online images don’t tell the whole story. Samples don’t always help. And visualizing how a new floor will actually look in your space? That used to take a wild imagination.

But Sherlock’s knew what others were just starting to suspect: when it comes to selling flooring, seeing is believing.

So when Broadlume launched their room visualization tool, Sherlock’s jumped on the opportunity. The tool lets shoppers upload photos of their own space and explore different flooring options in real time from the comfort of their own home.

Just like that, the mystery was solved. The process became clear, interactive, and inspiring. Customers didn’t have to guess anymore as they could see the results before stepping foot in the store.

“We had people using the visualizer at home, getting excited about what their space could become,” said Marie. “By the time they walked into the store, they had already made most of their decisions.”

For Sherlock’s, it was proof that solving the online experience meant solving a big part of the sales journey. Customers came in more confident, more informed, and ready to buy.

From sleuthing to scheduling

There was a moment Sherlock’s won’t forget. A customer walked in after spending hours using the visualizer online. They had explored styles, narrowed their choices, and knew exactly what they wanted.

“We invited them in to see the flooring in person. That was it. The decision had already been made. The conversation wasn’t about if they wanted to buy—it was about when we could install.”

It was the perfect example of what happens when the clues align. Broadlume’s platform helped Sherlock’s turn interest into action—and browsers into buyers.

“Broadlume isn’t just selling software,” Marie said. “They understand this business. They understand our customers. And they’ve built a platform that helps us improve our operations.”

What began as a vendor relationship evolved into something more—a trusted partnership built on shared goals, strategic thinking, and a commitment to cracking the code on how flooring is bought today.

A clue into what’s next

Sherlock’s Carpet & Tile remains dedicated to meeting customers where they are—and giving them the tools to shop with confidence.

Their journey is proof that digital transformation isn’t about replacing the human touch—it’s about strengthening it. And with the right tools in place, any flooring mystery can be solved.

If you’re a retailer trying to connect online interest to in-store action, Sherlock’s offers a clear path forward: make the experience personal, make it visual, and most importantly, make it seamless from screen to showroom.

Ready to solve your sales problem? Schedule a demo.